Marketing - Purchase Decision & Consumer Behaviour Assignment

Marketing - Purchase Decision & Consumer Behaviour - Assignment ExampleIssues which contributed to choosing the brand and buying the product I have been exploitation this brand for a long time, and I seem to alike(p) it. I always buy yogurt which I take when I feel like eating something during the day. Date 21 July 2013 Items 1X Non-stick frying pan Cost $204.00 Seller Kleenmaid/ Compass Capital Partners Time spent on making the purpose unrivalled month Effort put into decision making process Low involvement Substitute products or competing brands This decision was not made in elucidation of the brand of the product. I only needed a non-stick pan for doing my frying. Issues which contributed to choosing the brand and buying the product I needed a non-stick frying pan, and a colleague suggested this particular brand to me. Date 21 July 2013 Items 2X Temptin Chocolate biscuits Cost $24.00 Seller Dick Smith Foods Time spent on making the decision no(prenominal)/ Impulse buying Ef fort put into decision making process Low involvement Substitute products or competing brands There are a tote up of both substitute products as well as a number of competing brands. These include the Tim Tam biscuit brand among others. Issues which contributed to choosing the brand and buying the product This was an appetite buying, which was not determined by whatever brand or utility considerations. I do not have any considerations for candy brands and buy any brand. Date 21 July 2013 Items A bottle of Aglianico red wine Cost $395.00 Seller Brown Brothers Milawa Vineyard Time spent on making the decision